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Market Research Services

Market Research That Will Find Your Next Winning Product

Our market research services help product manufacturers uncover gaps they’re overlooking – before you invest in design or tooling.

Deep competitor analysis that reveals what’s working (and what’s not)

See what consumers actually buy at major retailers

Find real demand before you build anything

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Our Clients See Real Results

A smiling man in a blue Scrub Daddy shirt holds a yellow smiley-face sponge in one hand and a Scrub Daddy box in the other, standing in a warehouse setting.

We have enjoyed working with them and many of their designs working with us have ended up top sellers for us. I would highly recommend their services.

Aaron Krause
Scrub Daddy
A man with short brown hair and a beard wears a tan blazer over a black turtleneck, smiling slightly while standing in front of a white paneled wall.

I always thoroughly enjoy working with DesignBranch. Their expertise and quick turnaround provide tremendous value. DesignBranch is a great partner!

Matthew Albo
Better Living
Two men stand close together, smiling at the camera. The man on the left wears glasses and a black polo shirt, while the man on the right wears a gray zip-up jacket. One has his arm around the other.

A very talented Product Designer that knows the manufacturing process inside and out.

Homan Chan

Proven and Trusted By the Following Brands

A cream-colored canvas tote bag with brown handles, featuring the GIA logo and emblem printed in black and gold on the front.
Black abstract shapes form KGA on a bright yellow background, with the words KYOTO GLOBAL DESIGN AWARDS and a minimalist illustration of a pagoda in the lower right corner.
A digital billboard advertises the ICFF International Contemporary Furniture Fair, happening May 19-21, 2024, at Javits Center NYC, with a modern furniture image and city buildings in the background.
The Scrub Daddy logo features bold blue and yellow text reading The Original Scrub Daddy with a smiling, sun-shaped sponge character replacing the “a” in Daddy, set against a bright yellow background.
White KitchenAid logo on a red background with the text Brands&People in smaller font below, separated by an x symbol, indicating a collaboration.
The image displays the word FARBERWARE in bold, black, uppercase letters on a white background.
The Luminarc logo features the word Luminarc in white text inside a white rectangular border, with three colorful petal shapes (yellow, blue, and red) on a solid blue background.
The image displays the BETTER LIVING logo with a blue water droplet symbol between the words. Below, the tagline reads, making life a little easier, all set against a dark background.
The Home Depot logo featuring the words The Home Depot in bold, white, stenciled letters arranged diagonally on an orange background within a white square border.
A large blue Walmart sign with the yellow spark logo and white Walmart text is mounted on the exterior of a building against a clear blue sky.
A red bullseye symbol with two concentric circles above the word TARGET in bold red capital letters, set against a white background.
The image shows the Amazon logo on the side of a building, with amazon in large white letters and a yellow arrow forming a smile underneath. The background is a dark exterior wall under a cloudy sky.
Lowes logo featuring the word Lowes in white, bold letters with a stylized roof outline above the text, set against a solid blue background.
0+
Utility Patents held
0 Years
in business
0’s
of Retail Locations carry our designs
#1
Multiple #1 Best-Sellers created for major brands
0%
Client Satisfaction - clients come back for more projects

What We Do

What You Get With Our Market Research

DesignBranch isn’t a data firm that hands you spreadsheets and walks away. We’re industrial designers who know how to turn market insights into products that sell.

A person in a suit holds a paper with colorful bar graphs and points at it with a pen, while three people sit at a conference table in the background, slightly out of focus.

Competitive Analysis

We study your competitors’ products in detail – what they’re doing right, where they’re vulnerable, and what customers wish they’d change. This isn’t guesswork.

What we do:
  • Analyze actual products on retail shelves
  • Extract patterns from customer feedback
  • Identify competitor vulnerabilities and strengths
A woman holding a laptop stands in the foreground, focused on her screen, while a man in the background adjusts machinery in a modern industrial or engineering lab setting.

Retail Environment Research

Store walks at major retailers reveal how products perform in real buying environments. This research prevents costly mistakes before manufacturing.

What we do:
  • Study shelf placement and packaging effectiveness
  • Compare price positioning across competitors
  • Evaluate how products perform side-by-side in stores
A man stands and speaks to four colleagues seated around a table covered with documents, notebooks, and coffee cups in a modern, open office space with plants and natural light.

Trend Identification

Our research shows you where the market’s heading, not just where it’s been.

What we track:
  • Color trends and material preferences
  • Feature expectations in your category
  • Purchase decision drivers
A person stands and presents a paper with charts and graphs to a seated colleague in a modern office, with laptops, coffee cups, and a corkboard with sticky notes visible in the background.

Market Gap Analysis

The best product opportunities exist in gaps competitors haven’t filled. We identify underserved customer needs and white space in crowded categories using our problem-solving skills and industry experience.

What we find:
  • Underserved customer needs
  • White space in crowded categories
  • Market opportunities competitors are missing
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Why Manufacturers Choose DesignBranch for Market Research

We understand the full picture.

Research firms hand you spreadsheets. We connect those findings to actual design decisions and manufacturing realities. You get clear findings you can use immediately.

We know what works at retail.

Our clients’ products sell at Home Depot, Walmart, and Target. We’ve seen what succeeds in those environments and what fails. That perspective shapes every research project.

No surprises on cost

Market research projects typically range from $800 to $6,000 depending on scope and complexity. We provide clear pricing upfront so you can budget appropriately.

Quick turnaround with depth.

We’re efficient and detailed in our work. Manufacturers value our ability to provide meaningful insights on schedules that match product development cycles.

Easy to work with.

We take a hands-on approach to solving complex challenges. You’ll work directly with experienced designers who understand both creativity and manufacturing constraints.

Our Process

Our Market Research Process That Gets the Job Done

Market research is an integral part of industrial design. For established manufacturers with existing product lines, market research typically happens before concept development.

1.
Discovery

We clarify exactly what you need to know before investing in design or tooling

2.
Research execution

We gather data from retail environments, competitive products, and market trends relevant to your category

3.
Analysis

We identify patterns and opportunities that directly inform product decisions

4.
Deliverable creation

You receive clear findings with visual references showing market gaps and design direction

Testimonials

What Our Clients Say

Absolutely love these products, especially the cutting boards!

Antonette Saranin

Frequently Asked Questions